Date: Monday June 15, 2020 at 1:30pm
Click the Image for a zoom view
#DoingOurBit started as a passion project for Julie Davis, Deputy
Chief Operating Officer at the Clinical Research Network West Midlands. As the physical and emotional impact of
treating Covid-19 patients took its toll on her 190-strong workforce, Julie
wanted to pull together some free workouts and relaxation sessions to help her
colleagues cope. The initiative caught
the eye of The Royal Wolverhampton NHS Trust which wanted to offer the workouts
to its 10,000 staff. Julie turned to Study Active and Active IQ – with whom she
has done her own training with – and they, in turn, introduced fibodo to host
this ambitious idea.
With offices around the Hertfordshire
region, Study Active is a leading provider of nationally recognised Personal
Trainer and Fitness Instructor Courses.
#DoingOurBit invites personal trainers to ‘give back’ to the hard-working
NHS workers who could benefit from brief but effective workouts at home and between
their shifts. A launch group of 25 instructors pulled together over 30
workouts from relaxation and stretch sessions to low impact and body weight
workouts right up to more energetic higher intensity routines to suit the
beginner to intermediate target audience.
“I was simply overwhelmed by the quick and positive reaction I had
for my idea from Study Active who gave their time and expertise immediately and
freely,” says Julie. “The speed at which
they worked to take my concept into a fully-fledged and workable idea was
really impressive and their attention to detail extraordinary. Within four weeks I had gone from a casual
conversation about my idea to a fantastic fitness platform bespoke to my NHS
colleagues. I can’t thank them enough
for bringing my vision to life.”
The #DoingOurBit site and individual workouts are personalised to
the NHS and the content is unique. The PTs worked to exacting criteria set by
Active IQ and a rigorous quality control process was implemented to ensure all
the workouts are safe and effective.
“When Julie came to us with her idea, we set out to help create
something personal and friendly but also of the highest quality and integrity,”
says James Luscombe, Managing Director for Study Active. “As one of our own learners, we really wanted
to help Julie in any way possible and hope that #DoingOurBit will stand the
test of time and prove valuable to NHS staff long after lockdown. We are certainly
proud to have played our part.”
#DoingOurBit went live on June 15, 2020 with 27 PTs delivering
over 40 workouts – four weeks after the initial conversations started. NHS
staff can access the platform by going to https://www.fit4thefight.org/nhs-members-area.
For further information about qualifying a s a Personal Trainer
with Study Active please see their website https://studyactive.co.uk