Social media allows people to connect and share content with one another via the web. As a marketing platform, social media is extremely powerful due to its wide reach and popularity (Facebook had 901 million monthly active users as of May 2012) and has become an important component of many companies' marketing activities in recent years.
This guide provides a brief introduction to using social media marketing strategy in your business to reach new target markets and interact with existing ones.
Download How to use Social Media in your Business guide.
- Introduction to social media
- Step-by-step guide to social media strategy
- Basic guide to social media platforms (Facebook, Twitter etc.)
- Tips and tricks for building a following
- How to measure your social media success