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Making an Impression on the Web
The Internet has become a major force in people’s lives. With over 51 million people now online in the UK and a global growth rate of 444% between 2000 and 2010, the Internet has a role in the way people do business which cannot be ignored. The purpose of this guide is to allow your company to capitalise on the potential of the Internet by ensuring you give your business the basic foundation it needs to be a contender on the web. It is intended for businesses looking to expand onto the web who want to get things right first time. It will also be useful as a checklist for businesses whose existing websites are not delivering the results they had hoped for.
Guide includes:
Deciding the role of your website
Designing your website
How to write for the web
Building an e-commerce website
Search engine optimisation
How to drive traffic to your website
How to measure your website’s success
Download Making an Impression on the Web guide.
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